This episode of The Playeasy Warmup is presented by Visit Frisco.
Host Kerri Shields sits down with Juan I. Blanco, Founder of Four Fangs Events and Partner at Parallex, to explore how multicultural marketing and mission-driven partnerships are shaping the future of youth soccer in America.
Juan shares how his work connects Hispanic communities with elite competition opportunities, the story behind events like the Pioneer Soccer Cup, and the role destinations play in fostering inclusivity through sport.
From growing grassroots programs to preparing for the 2026 World Cup, Juan and Kerri dive into what it takes to build authentic relationships, create legacy events, and keep community impact at the center of sports tourism.
