In this episode of Front Office Audible, we sit down with Brad Bauer, General Manager of Northwestern's NIL program, as he unpacks the evolving world of Name, Image, and Likeness in college sports. From donor-driven collectives to commercial deals, Brad shares how Northwestern empowers its athletes to maximize NIL opportunities while staying competitive. With insights into Altius Sports Partners' approach and real stories from the field, Brad reveals the challenges and successes of bringing NIL to life in a school known more for academics than athletics.
