For this episode of We are pr., Senior Account Manager Jo Kendall interviews special guest Alex Outhwaite, a TV presenter and content creator with thousands of followers across her YouTube channel and social media platforms.
In this episode, we discuss Alex's journey into travel as a full-time career and the multi-faceted approach she's taken to ensure her business continues to thrive.
Jo and Alex discuss how PRs can work with content creators, the role of social media with the travel industry, and the decisions influencers make when choosing which brands to work with.
Find out more about Rooster at www.rooster.co.uk or find us on social at @roosterpr.
