In today's episode of "Mortgage Marketing Secrets," host Ash Borland is discussing the topic of "niching" and why it is the solution for many mortgage brokers' problems in 2023. The main issue with niching is that people fear it, because they don't understand it. They fear they'll lose business by only targeting one specific group. However, niching is simply target marketing and helps you stand out among your competition. When you niche, you become a specialist in your area and can offer more...
