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Think about your clients as real people and not as just avatars. In this episode of the mortgage marketing podcast I'm going to talk about a crucial mistake that so many people make when it comes to their marketing, especially with mortgages and their ideal client. They made the mistake of believing that their client should be on a specific platform, or in a specific group of people, actually these people are just normal human beings and have normal interests and it's more about leveraging th...