Welcome to another episode of the Mortgage Marketing Podcast! We're diving into an essential topic that can revolutionize your approach to lead generation. Based on insightful discussions with clients and students, we're unveiling the ideal business split for successful lead generation in the mortgage industry.We're breaking down three core strategies: referrals, brand building, and market demand. These should each contribute about a third to your lead sources. Referrals come from personal re...
