This is the remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands. RJ and Joe deep-dive into Joe’s background and how he started Reebok in 1958 with his brother in Bolton, England and transforming it into a global household brand.
Joe’s recent book ‘Shoemaker’ is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.
In this episode:
How Reebok was able to adapt and be nimble in their early days against Nike and Adidas.
Why Joe swears by finding your ‘gatekeeper’ to create your own opportunity and luck.
Joe’s biggest distraction was when building Reebok.
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Follow Joe's Journey:
Buy his book - https://www.amazon.com.au/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019
Instagram - https://www.instagram.com/reebokthefounder/
Facebook - https://www.facebook.com/JWFosterheritage
Linkedin - https://www.linkedin.com/in/joe-foster-a38a4b10b/
Twitter - https://twitter.com/Reebokfounder
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Follow & Subscribe to the Ultrahabits Journey:
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