In this Real Estate Remix, we pull a lesson from Roy's first business selling fertilizer at 14. He did not win by being the cheapest. He won by delivering door to door and doing the heavy lifting. Real estate agents can do the same today by leading with service and saying no to bad fit discount seekers.
Key points:
Do not sit on the corner and wait. Go to your ideal clients with clear value.
Convenience and service can matter more than the core product.
Competing on price attracts demanding clients and blocks better opportunities.
When you say yes to every low fee deal you are saying no to higher value clients.
Define a clear service promise that sets you apart and protect your fee.
Action step: Choose one concrete service promise you will make to every client, such as weekly update calls or full vendor coordination. Add it to your listing and buyer presentations and hold the line on your fee.
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