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Description

This episode pulls a real estate lesson from our interview with Tony, a founder who entered a crowded, price driven industry and differentiated with relationship based service.
Key idea, markets move constantly, clients are busy, and most providers push self service and automation that leaves people guessing.
Why it matters for agents in 2026, clients have more data than ever, but less clarity, and the winner is the agent who reduces noise and provides confident next steps.
Core takeaway, treat technology as a tool, not as the service, your service is guidance, translation, timing, and trust.
Practical framework, Discovery, Guardrails, Proactive Alerts
Discovery, clarify outcome, timeline, and what confidence looks like
Guardrails, define the three metrics you monitor for their exact segment
Proactive Alerts, timely, specific updates that include meaning and a next step
Implementation prompt, choose one group to serve this week, and send five “I am watching this for you” messages that are personalized and actionable.
Result, more warm conversations, higher conversion, and a client experience that feels high touch, without being high maintenance.

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