Description

Market conditions change fast, and if your messaging does not evolve with them, engagement drops. In this episode, Mike shares how one agent saw declining email performance until she updated her language to reflect what was actually happening in her market.

What You Will Learn

• How outdated language creates disconnect with clients
• What message structures perform best in shifting markets
• Examples of weak versus powerful real estate messaging
• Why specific results outperform general claims
• How to run a quick mini audit on your email or social content

Key Takeaways

• Clients want relevance, not routine
• Clear, specific outcomes drive higher open rates and engagement
• Market aligned messaging separates you from generic agents

Action Step: Review your last three marketing messages. Update one line to reflect urgency or real time market conditions.

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See you tomorrow on The REal Estate REmix