Welcome to Revise and Resubmit, where we dive deep into the world of academic research, uncovering fresh insights and groundbreaking ideas. Today, we have something special. We’re not just reviewing a book; we’re dissecting the very words that shape the world around us.
Imagine a tool so powerful that it can predict trends, influence behavior, and engage audiences—all through language. That’s what Mine Your Language: Influence, Engage, Predict by Professor Abhishek Borah is all about. In this book review, originally published in the Journal of Global Marketing, we’ll explore how language becomes more than just communication. It becomes a strategy, a tool, and even a form of improvisation in the hands of marketers. Mayukh Mukhopadhyay takes us on a journey through text mining, linguistics, and the psychological power of words, all with a practical edge that makes this book not only accessible but transformative.
So, how does language shape the way we think, act, and even predict the future? And could this very tool be what gives your business a competitive edge? Let’s find out.
Reference
Mukhopadhyay, M. (2024). Mine Your Language: Influence, Engage, Predict: By Abhishek Borah. India: Penguin Random House, March 2024, 448 pages. ISBN-13: 978-0-143-46162-3. Paperback. Journal of Global Marketing, 37(4), 350–351. https://doi.org/10.1080/08911762.2024.2393601
