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Welcome to Revise and Resubmit — Weekend Classics 🎙️✨
Tonight’s chat dives into Creating Shared Value by Michael E. Porter and Mark R. Kramer, first published in Harvard Business Review’s Jan–Feb 2011 issue 🧠📚
Business feels under siege, trust is thin, and the old playbook of short-term wins is running out of pages—so this episode asks what happens when profit meets purpose and stays for the long haul 🔄💡
Shared value says: make money in ways that solve real problems, link company success to social progress, and treat community challenges as strategy, not charity 🌍📈
How do firms do it? Reconceive products and markets, redefine productivity in the value chain, and build stronger local clusters where they operate—three doors, one key 🗝️🔧
From supply chains to storefronts, examples from global giants showed that when yields rise and waste falls, communities grow stronger and companies grow surer 🌱🏭
And yes, this appeared in a prestigious FT50-listed journal—Harvard Business Review—where ideas shape leaders and leaders shape markets ⭐🏆
So settle in: short beats, long lines, ideas that sprint, then stroll, then sprint again—because cadence changes how knowledge lands 🎧🎶
Hit that subscribe on Revise and Resubmit on Spotify, and join the YouTube channel Weekend Researcher for deep dives and smart takes 🔔▶️
Also streaming on Amazon Prime and Apple Podcast—wherever thinking people find thinking audio 🎛️📲
Huge thanks to Michael E. Porter and Mark R. Kramer, and to Harvard Business School for publishing this landmark piece 🙏🏽📖
Here’s the big, curious question to carry forward: if companies truly commit to shared value, which unmet need becomes tomorrow’s breakout market—and who gets there first? 🤔🚀
Reference
Porter, Michael E., and Mark R. Kramer. "Creating Shared Value." Harvard Business Review 89, nos. 1-2 (January–February 2011): 62–77. https://hbr.org/2011/01/the-big-idea-creating-shared-value
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