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đď¸ Welcome into the podcast âRevise and Resubmitâ!
đ Today we open the covers of a brand-new Administrative Science Quarterly studyâyes, that glittering FT50 powerhouseâand watch sparks fly in every direction. The title already crackles: âCrossFit in the Crosshairs: A Community-Embedded Theory of Firm Responsiveness to Social Issues.â
đď¸ââď¸ Picture thousands of local CrossFit boxes, sweating, chalk-dust swirling, when a CEOâs tweet about George Floyd ignites a national firestorm. Some gyms snap to attention, distance themselves, post statements. Others stay silent, doors half-closed, barbells still clanging. Why?
Gary Provost would tell us to make the long sentence sing, the short one punch. So listen to the rhythm:
Networks close.
Segregation divides.
Ties connect.
When ties are inward-looking, outrage stays outside. When communities are stitched directly to the harmed, outrage walks right in, kicks off its shoes, and demands a response.
đŹ Enrico Forti, Alessandro Piazza, and Joost Rietveld trace this social circuitry with data from every U.S. zip code that hosts a CrossFit gym. Their theory of âcommunity permeabilityâ shows how the wiring of a neighborhood governs which issues surge through and which fade to a whisperâespecially when businesses need local love more than ever. đĄ
So lean closer, earbuds humming. Feel the cadence rise, fall, rise again. Because what happens inside those gym walls might be echoing inside your own organization, your own street, your own mind.
đ¤ And hereâs the curious question: if the social structure outside your door decides what youâll stand for tomorrow, how will you rewire it today?
đ Thanks to the authorsâEnrico Forti, Alessandro Piazza, and Joost Rietveldâand to SAGE Publications for bringing this FT50 gem to light.
đ Donât forget to hit âFollowâ on âRevise and Resubmitâ over on Spotify, Amazon Prime, and Apple Podcast, and smash that subscribe button on our YouTube home, âWeekend Researcher.â See you in the next episode! đ§â¨
Reference
Forti, E., Piazza, A., & Rietveld, J. (2025). CrossFit in the Crosshairs: A Community-Embedded Theory of Firm Responsiveness to Social Issues. Administrative Science Quarterly, 0(0). https://doi.org/10.1177/00018392251360671
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