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🎙️ Welcome to another episode of Revise and Resubmit! 🎙️
The podcast where cutting-edge research meets real-world relevance, and where we don’t just skim the abstract—we dig into the data, decode the jargon, and serve up insights that spark curiosity. 🔍✨
Today’s episode is for the thinkers, the doers, and especially the researchers trying to keep up with the machines. 🤖💡
We’re diving into a paper that doesn’t just talk about the future—it equips you for it.
📘 Title: New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research
🧠 Authored by: Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer, and Travis Tae Oh
🏛️ Published in the Journal of Marketing—yes, that prestigious FT50 journal that’s shaping global thought leadership in marketing.
📅 Released on June 2nd, 2025, through SAGE Publications in collaboration with the American Marketing Association.
This paper is your GenAI GPS. It shows you how to harness Large Language Models from start to finish—from literature reviews to designing surveys, analyzing responses, and making sense of it all... responsibly. 🚦📊
But here’s the twist: these tools are so easy to use, they can be dangerous in the wrong hands. 🧨
The authors don’t just sound the alarm—they hand you the blueprint.
✅ Best practices
✅ Transparent methods
✅ Ethical guardrails
✅ Even downloadable templates at questionableresearch.ai
But here's the real question we're wrestling with today:
🧩 If GenAI can assist with nearly every part of the research process... can it also reshape what we call “expertise”?
💬 Let’s explore.
Huge thanks to the authors—Blanchard, Duani, Garvey, Netzer, and Oh—for this essential guide. 🙌
And to SAGE Publications and the American Marketing Association for making this available in one of the world’s most prestigious journals.
🔥 Don’t forget to subscribe to Revise and Resubmit on Spotify, Amazon Prime, and Apple Podcasts...
📺 And check out the Weekend Researcher YouTube channel for more brainy content that won’t bore you to sleep.
Because here, we don’t just read research. We rethink it. 🎧🧠
👉 Now, let’s revise. And maybe... resubmit.
Reference
Blanchard, S. J., Duani, N., Garvey, A. M., Netzer, O., & Oh, T. T. (2025). New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research. Journal of Marketing, ahead-of-print. https://doi.org/10.1177/00222429251349882
Blanchard, Simon J. and Duani, Nofar and Garvey, Aaron and Netzer, Oded and Oh, Travis Tae, New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research (May 17, 2025). Available at SSRN: https://ssrn.com/abstract=5258789 or http://dx.doi.org/10.2139/ssrn.5258789
Blanchard, Simon, Nofar Duani, Aaron Garvey, Oded Netzer , and Travis Oh. “New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research.” Journal of Marketing Ahead-of-Print). https://business.columbia.edu/faculty/research/new-tools-new-rules-practical-guide-effective-and-responsible-genai-use-surveys
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