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🎧✨ Welcome to Revise and Resubmit! ✨🎧
Hello, brilliant minds and curious souls! 🧠💭 You’ve just stepped into another episode of Revise and Resubmit, where cutting-edge academic research meets everyday questions in ways that are surprisingly human. 📚🔍
Today’s episode doesn’t just ask you to think like a scholar. It invites you to look inside your shopping cart—🛒—and ask: Why did I buy that? Was it price? Quality? Convenience? Or… could it be something deeper?
Let’s talk about faith. Let’s talk about values. Let’s talk about the quiet, powerful influence of religion on what, how, and why we consume.
📄 We’re diving into the paper:
"Religious values and consumer behavior", authored by Eric Y. Aglozo and Adam B. Cohen, published on June 18, 2025, in the FT50-listed Journal of Consumer Psychology, brought to you by Wiley on behalf of the Society for Consumer Psychology. 🧠🛍️
This paper goes beyond the Sunday sermon or temple ritual—it peers into the shopping aisle, the online checkout, the brand boycott. 🚫🧴
And it asks: What happens when religious values walk into the marketplace?
Using Schwartz’s Values Theory and Moral Foundations Theory as guideposts, the authors map out how concepts like benevolence, self-control, purity, and sanctity can subtly—yet powerfully—shape consumer behavior. Think halal and kosher certifications. Think eco-conscious stewardship driven by faith. Think modest fashion. Think… ethical tech?
💡 This isn’t just about religion. It’s about identity, belief, and the moral compass we carry—right into the store.
🙏 A huge thank you to the authors, Aglozo and Cohen, and to Wiley and the Society for Consumer Psychology for publishing this important piece in the prestigious FT50 Journal of Consumer Psychology.
📢 If you’re intrigued by the intersection of faith, behavior, and buying decisions, don’t forget to subscribe to Revise and Resubmit on Spotify, 📺 our YouTube channel Weekend Researcher, and also find us on Amazon Prime and Apple Podcasts. 🎙️🛎️
And now, here’s a curious question to leave you wondering:
💭 If what we believe shapes what we buy… could understanding religious values be the next secret ingredient in truly ethical branding? 🤔🛒✨
Reference
Aglozo, E. Y., & Cohen, A. B. (2025). Religious values and consumer behavior. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.1464
Commentary 1: A Common-Sense Commentary on Religious Values and Consumer Behavior. By Lisa Bolton. doi: 10.1002/jcpy.1463.
Commentary 2: From believer to buyer: How brands leverage religious values to connect with consumers. By Taylor Ke Lai, Keisha Cutright, Gavan Fitzsimons. doi: 10.1002/jcpy.1465.
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