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🎙️ Welcome to “Revise and Resubmit”! 🎙️
The podcast where we peel back the jargon, crack open the journals, and spotlight the kind of research that’ll make you raise an eyebrow at your morning coffee ☕ or rethink your Netflix binge 🍿.
📅 Today’s episode is fresh off the academic press, published on May 19, 2025, in none other than the Journal of Consumer Psychology—yes, folks, an FT50 journal! That means this isn’t just research… this is prestigious, peer-reviewed brain fuel 🔥💼.
📚 The article we’re diving into?
👉 “Swipe Right: When and Why Conservatives Are More Accepting of AI Recommendations”
📖 By Iman Paul, Smaraki Mohanty, Monica Wadhwa, and Jeffrey Parker, published by Wiley.
Now wait a second—🤔 haven’t we always believed that conservatives are more skeptical of new technology? That they’d sooner write a grocery list on paper than trust a machine to pick their dinner?
Well, think again.
In this brilliantly structured set of six studies, plus a cheeky little Facebook ad experiment, the authors find something that flips the script. Conservatives, it turns out, are more likely to accept AI-generated recommendations for things like movies, music, and recipes. Why?
Because they crave consistency. And if AI knows your tastes? That’s consistency on autopilot. 🚗💡
But hold on—it gets even more interesting. That acceptance disappears when users suspect the AI doesn’t really “know” them.
So, is the key not the technology itself—but whether it can mimic you?
🧠💥 That leaves us with a juicy question for today:
👉 What happens when political ideology meets machine intelligence—and who’s really in the driver’s seat?
📣 Big thanks to the authors—Iman Paul, Smaraki Mohanty, Monica Wadhwa, and Jeffrey Parker—and to Wiley for this brilliant contribution to one of the world’s most respected journals. 🙌
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We’re also live on Amazon Prime and Apple Podcast—so wherever you learn, we’re there with a mic. 🎤🧪📱
Until next time… keep revising, and don’t forget to resubmit. 💡✍️
Reference
Paul, I., Mohanty, S., Wadhwa, M., & Parker, J. (2025). Swipe right: When and why conservatives are more accepting of AI recommendations. Journal of Consumer Psychology, 00, 1–15. https://doi.org/10.1002/jcpy.1461
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