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Grab your sunscreen and your media statements—because we’re diving deep into the drama-filled waters of The White Lotus Season 3

In this solo episode, I’m unpacking the scandal, the storytelling, and the not-so-subtle PR disasters that unfold at the most luxurious (and chaotic) resort on TV. What can brands learn from it all? More than you'd think.

✨ Crisis comms when everything goes sideways
✨ Curated influencer personas vs. messy reality
✨ Cultural mishaps & the importance of brand sensitivity
✨ What it would look like if White Lotus had a publicist (hint: spin, spin, spin)
✨ And how you can apply these lessons to your brand—minus the murder mystery

If you’ve ever wondered how to manage your image when things go beautifully off the rails, this episode is your poolside PR masterclass. Floaties optional.