In this episode of The Experience Edge, Jochem welcomes Sam Beek, Chief Product Officer at Veed, to explore the evolving landscape of video content creation in the age of AI. From humble beginnings hacking together apps at tech events to scaling a global video platform, Sam shares his journey and the pivotal role of customer feedback in building user-centric products.
Sam and Jochem delve into how enterprises and solo creators can harness the power of video, why storytelling still reigns supreme, and how Veed's SEO-led growth strategy fuels innovation. They explore AI's role in making video creation more accessible and personalized, the shift from polished to authentic content, and how internal cultural change can help enterprises embrace the creator economy.
Guest Bio
Samuel Beek is the Chief Product Officer at Veed.io, a fast-growing video creation platform. With a background in engineering and product development, Sam has a track record of building tools that make storytelling simpler for creators and marketers alike. A Reforge alum with expertise in user research and growth, he’s passionate about solving real problems through intuitive design and continuous customer engagement. At Veed, he’s leading the charge in AI-driven video innovation, SEO-led growth, and accessible video tools for everyone - from solo creators to enterprise teams.
Takeaways
Chapters
00:00 Intro to Sam Beek, CPO at Veed
01:55 Sam and Jochem’s early days building products
04:52 Why customer conversations shape product vision
07:12 Digital product research and building insight systems
10:13 Making customer feedback visible to teams
12:27 A UX failure story and what it taught Sam
14:48 Balancing AI innovation with UX basics
16:55 Revenue vs. engagement as product metrics
18:23 Veed's SEO strategy: 450k+ landing pages
21:45 LLMs and changing search behavior
23:37 Innovating for people, not just AI trends
25:55 From toys to scalable storytelling features
27:55 Why fun matters in product adoption
29:16 What enterprise teams need to learn from creators
32:10 Humanizing the enterprise through video
34:10 Brands nailing video content: Duolingo and OpenAI
36:29 Getting past corporate comms blockers
39:25 Where content creation is going
42:15 Helping people become better storytellers
47:58 The magic wand: removing the fear to create
50:37 Tactics for overcoming video creation anxiety
53:42 Final thoughts and where to follow Sam
Follow Samuel Beek on LinkedIn
Follow Jochem on LinkedIn
Samuel on Twitter screen_name=SAMUELBEEK
Samuel on his website