SponsWatch, founded in 2021, is a company utilizing AI and machine learning to provide precise sponsorship analytics across media platforms. The company aims to offer a consistent valuation method for sponsorship exposure, helping teams, leagues, and brands optimize their ROI. They measure exposure time, logo placement, and other factors to provide clients with actionable insights. SponsWatch recently secured €1 million in seed funding, led by node.vc, to scale operations and enhance their AI-powered tech. Their technology differs from conventional methods because it incorporates real advertising costs and engagement metrics.
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