Fashion entrepreneur, Lisi Lerch, joins Toi for a fun and insightful conversation about the benefits of being part of the Palm Beach Sandals Via program. She shares about the ups and downs of starting her own brand 23 years ago, which has now expanded internationally, as her products are sold in hundreds of boutiques across the United States and in the Caribbean. Listen in as she gives great tips and advice for anyone thinking about starting their own business or joining the Via program.