In this riveting episode of GTM Secrets, host Stephen Lowisz sits down with RevOps expert Saad Shaikh to delve into the transformative power of revenue operations in driving business growth. Saad shares his unconventional journey from a finance background to becoming a key player in RevOps at renowned companies like Medalia and AppDynamics. Together, they unpack the often-confused realms of sales ops, marketing ops, and RevOps, clarifying how each functions within the go-to-market strategy.
Listeners will gain valuable insights into the strategic execution and processes that differentiate companies stagnating at $5 million from those scaling rapidly to $100 million and beyond. Saad emphasizes the critical role RevOps plays in creating predictable business outcomes, highlighting the use of leading indicators for success. The conversation also explores tech stack selection, featuring tools like Salesforce and People.ai, and how these choices can streamline operations.
Tune in to learn about the essential balance between agility and structured processes, and discover how mid-market companies can adopt enterprise-level strategies to enhance their execution. Whether you're a startup or a scale-up, this episode offers a wealth of knowledge for anyone looking to optimize their revenue operations and propel their business forward.
