The provided text, written by Enrique Dans, critiques Volkswagen's current business strategy, arguing that the company is stuck between its traditional reliance on internal combustion engine (ICE) vehicles and the growing shift toward electric vehicles.
Dans believes Volkswagen needs to fully embrace electric vehicles and abandon its ICE business to remain competitive. He points out that Volkswagen's reliance on dealerships for ICE vehicle sales prevents it from fully capturing profits, while electric vehicles, like those produced by Tesla, allow for direct sales to consumers, maximizing margins.
The article concludes by stating that Volkswagen's failure to fully transition to electric vehicles will lead to a constant drain on resources and a decline in its market position.
This article is also available in English on my Medium page, «Volkswagen: too little, too late?»
