AI is everywhere—hailed as the cure-all for modern business woes. But when it comes to digital advertising and social media trends, one truth stands out loud and clear: personalization is no longer a luxury—it’s a necessity.
Two new consumer research reports reveal that in 2025, the key to impactful advertising lies in moving from "spammy" to "spot-on," and AI is the engine to make it happen. It simplifies the complex, delivering relevance at scale. Brands that fail to embrace this shift risk not just falling behind—they risk becoming obsolete.
Today at a Glance:
