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Chapter 1: Entry 4


"From themed suites to winning over personal assistants and partnering with casinos—here’s how I reinforced The Bliss as a luxury brand that stands out.”


What does it really take to turn a boutique hotel into a memorable brand that guests talk about long after their stay? In this episode, Nadja dives into her journey of shaping The Bliss’s brand identity, one thoughtful detail at a time.


Learn how to blend visual elements, guest experience, and marketing strategies to build a brand that’s more than just a place to stay.

About this series: Diary of a Hotelier - A Journey from Suites to Software.


An authentic, behind-the-front-desk look into the world of hospitality through the eyes of Nadja Buckenberger, a first-time hotel owner. After an unexpected opportunity led her to buy The Bliss Boutique Hotel in Breda, the Netherlands, Nadja shares the thrills, challenges, and unexpected joys of running a hotel.


Each episode dives into her journey—from day one as a hotelier to the operational hurdles that inspired RoomRaccoon, now empowering hoteliers worldwide. Whether you're a seasoned professional, an aspiring hotelier, or simply curious about the realities of running a hotel, Diary of a Hotelier provides an honest, insightful, and relatable perspective on running a successful hotel business.


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