Description

The digital-first health strategies adopted by several countries to control the spread of COVID-19 have reshaped the way the healthtech sector functions. AI-powered healthcare apps are taking centre-stage.

We caught up with Iqbal Sandira, Head of Digital and Growth Marketing at Klikdokter, Indonesia.

Klikdokter is Indonesia’s leading healthtech company focused on creating a happier and healthier society. They are pioneers in bringing digital health service to the people of Indonesia that they can trust and rely on.

Iqbal highlights the following:

• The changes in consumer behavior during these testing times
• The need for brands to focus on creating goodwill through empathy
• The challenges in marketing, especially in the healthtech sector
• The importance of AI and multi-channel marketing automation for brands to prepare for the next wave of economic growth

Listen on to understand how a healthtech pioneer like Klikdokter is using AI and multi-channel marketing to create a sustainable roadmap for regrowth.