As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Ms. Diksha Singh, Head of Product at one of India's biggest fantasy sports gaming platforms: BalleBaazi!
Diksha talks about the growth and scale of the fantasy sports gaming industry in India. She also highlights how Netcore is empowering BalleBaazi to power user engagement and retention at scale with its dynamic app analytics suite.
Diksha further sheds light on how they increase app adoption and stickiness by directing users to new features while they're live on the app with Contextual App Walkthroughs. She rounds up by underscoring the role of AI-led sport and match participation recommendations in BalleBaazi's marketing strategy.
Tune in to learn how fantasy sports gaming platforms can boost user engagement and retention with granular insights from Netcore's actionable app analytics suite!
