As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Namrata Balwani, a leading Martech Influencer, Marketing and Growth Consultant based out of the UAE.
Namrata sheds light on how the ongoing COVID-19 pandemic is impacting businesses, work (from home) culture, and their marketing strategies. She talks about the key challenges that businesses encounter while leveraging actionable behavioural insights to power their marketing and personalization strategy.
She underscores how some brands are acing their personalized product recommendation game. Namrata shares interesting insights into how brands can identify the line between personalization and over-personalization without getting carried away.
Tune in to listen to Namrata's take on all things customer data, personalization, and marketing adaptability!
