As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we interacted with Mr. Anand Bhaskaran, Head of Digital Marketing at India's online supermarket: BigBasket!
Anand highlights the major #UserEngagement and retention challenges - specific to the online grocery space - that data-driven personalization helps address. He throws light on how conventional marketing, tech solutions, and human experimentation when used together can unlock value at scale; across both Tier 1 and Tier 2 cities in emerging markets.
Tune in to learn how digital grocery platforms can uplift conversions and marketing ROI using a well-conceived personalization strategy!
