In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with Mr. Oluwatayo Alofun, Digital at Interswitch Group.
Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.
Here’s a brief breakdown of what is covered in this episode:
How big data helps fintech organizations create a digital log
The difference between operating with the knowledge of data and without the knowledge of data
How data and forecasting can also help fintech organizations to recommend the correct services/products based on their customers' individual spending behavior
How has data made a difference in your marketing campaign activity
Final words for those marketers not utilizing data
