Learn how to increase sales without burning cash. In this episode of the Sell Anything Podcast, JL van Zyverden sits down with Jeremy Brockbank, CEO of Volcanic Retail, to reveal sales strategies that actually work in today’s fragmented market. They break down the difference between revenue and real profit, explain how to close big retail deals, and unpack the buyer psychology that drives results. Whether you're pitching big-box stores like Costco, scaling a B2B sales team, or launching your own product, this episode delivers tactical insights you won’t get from business school or generic advice.
With over 500 successful retail brand partnerships under his belt, Jeremy Brockbank brings real-world experience from leading Ant Hill Retail to over 100 straight months of profitability and building Volcanic Retail into a predictive selling platform used by top brands. From Shark Tank-backed startups to corporate buyers, he shares how to win trust, leverage ecosystems, and use data to drive smart, profitable growth. This is an unfiltered, practical breakdown of how to sell, persuade, and scale in today’s economy.
Chapters
(00:00) Introduction
(03:42) What business school won’t teach you
(08:19) Retail is fragmented - here is how to win
(13:07) Learning through unpaid failure
(17:55) Costco margins decoded
(22:40) Stop competing with everyone
(27:18) Build ecosystems, not pipelines
(33:44) How podcasting builds trust
(39:52) Volcanic Retail’s AI-powered sales engine
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