What separates top entrepreneurs from the rest? It’s not just talent—it’s how well they sell their vision. In this episode, we break down the intersection of B2B and B2C sales, the psychology behind high-converting event marketing, and what it truly takes to build a multi-million dollar brand from the ground up. Learn from Dallin Rogers, the visionary behind FITCON, as he shares his journey from fitness enthusiast to scaling one of the largest fitness expos in the U.S. Discover how sales, marketing, and purpose-driven leadership create lasting impact, and why emotional intelligence is the key to closing deals, growing events, and building a thriving business.
Chapters
00:00 – Introduction: Selling is Everything
02:10 – B2B vs. B2C Sales: What Most Get Wrong
12:50 – How to Market and Sell Out Events
22:41 – From Passion to Profit: Building FITCON
32:42 – Success Beyond Money: Finding Real Fulfillment
36:00 – Vision and Leadership: Selling the Dream
49:40 – Fitness Event Marketing: Strategies That Work
