Struggling to close more deals? Master the triad of selling—prospect, product, and communication—to transform your approach. In this episode, JL breaks down how emotional intelligence and psychology influence every sale and how you can use them to your advantage.
Success in sales isn’t just about having the best product—it’s about understanding your ideal customer and guiding them through a buying decision. People buy based on emotion and justify with logic. This episode unpacks the psychology behind decision-making, helping you sharpen your persuasion skills and influence prospects more effectively.
Chapters:
00:00 – Introduction: Why Sales Is About Psychology
02:15 – The Triad of Selling: Prospect, Product, and Communication
06:40 – Understanding Your Ideal Customer and Their Pain Points
