- Strong FY 2024 Performance: Adobe achieved record revenue, EPS, and operating cash flows.
- AI Innovation Driving Growth: Generative AI features like Firefly, Acrobat AI Assistant, and GenStudio for Performance Marketing saw significant adoption and are expected to fuel future growth.
- Focus on New User Acquisition and Proliferation: Adobe aims to expand its user base, particularly in the consumer and SMB segments, with products like Adobe Express and Lightroom.
- Tiered Offerings and Value-Based Pricing: Adobe plans to introduce new tiered subscription offerings and add-ons that reflect the value delivered by its AI-powered features.
