No Logo by Naomi Klein is a groundbreaking critique of corporate branding, globalization, and consumer culture. The book examines how multinational corporations prioritize image over substance, outsourcing labor to exploit cheap workers while aggressively marketing a lifestyle. Klein explores the rise of anti-corporate activism, from sweatshop protests to culture jamming, arguing that branding has infiltrated every aspect of life, often at the expense of workers' rights and local economies. Both an exposé and a call to action, No Logo remains a vital text in understanding the power dynamics of global capitalism and resistance movements.
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