[00:00:00] Cold Open & Community Praise
[00:00:25] Sponsor: Smile.io (Black Friday Sponsorship)
[00:01:05] Pre-Show Chaos & Stream Setup
[00:02:00] Stress, Vision, and “Taking It to the Moon”
[00:03:20] Bros Vibes, Community Energy & Coralie Joins
[00:03:54] Shopify Community Royalty & Pronunciation Debates
[00:05:01] Mapping the Shopify Ecosystem (Who’s Best at What)
[00:06:43] Europe vs USA, Vacations, and Work Culture
[00:07:09] What It’s Like Working at Shopify
[00:07:55] Black Friday Internals & The Mystery of Dashboards
[00:08:40] Shopify Secrecy, Leaks, and Transparency
[00:08:59] Guests Roll In & Chicken Nuggets Lore
[00:10:21] Social Media Detox & Twitter vs LinkedIn
[00:17:31] Shopify Forums vs Slack & Community Evolution
[00:19:31] Global Time Zones, India at 4AM
[00:20:15] Freelancing, Prepay, Storetasker & Real Hourly Rates
[00:22:00] Black Friday Performance: Up, Down, or Flat?
[00:23:46] Enterprise Clients, Aggregated Data & BF Trends
[00:24:48] Layers, Search Scale & Massive Volume Numbers
[00:25:11] Shopify Search vs Enterprise Reality
[00:26:01] Tagless, Merchandising & Server-Side Tradeoffs
[00:27:29] Jake’s Search Architecture Deep Dive
[00:29:12] Burnout, AI Agencies & What Comes Next
[00:30:19] Toronto, New York, London & Meetups
[00:31:21] AI Fixing the Economy & The Future of Work
[00:33:09] Shopify Secrecy Revisited & “Fake Leaks” Debate
[00:36:46] Black Friday Horror Stories (Logs, AWS Bills)
[00:44:31] Cloudflare vs AWS vs Edge Performance
[00:47:03] Databases, D1 Limits & Scaling Nightmares
[00:50:03] React, Search Tech & Platform Economics
[00:54:01] Web Performance, Core Web Vitals & Client Myths
[00:57:00] Freelance Pricing, Bespoke Builds & Reality Checks
[00:59:49] The React vs Signals / “sin.js” Argument
[01:02:26] Shopify Innovation: Reality vs Perception
[01:07:27] Enterprise Truth: Why Brands Really Leave
[01:10:53] B2B, Markets & Shopify’s Hardest Problems
[01:14:31] Centra vs Shopify: Architecture & Scale
[01:18:34] Big Brands, Market Concentration & the Future
[01:22:29] AI Commerce, Neural Links & Buying With Thoughts
[01:23:46] Wrapping Up, Sign-Offs & Sleep Deprivation
[01:24:05] Shopline Conspiracy & Final Chaos
