In Stephen's career of 27 years he's been an expert in four things, the latest one is Intelligent Content Marketing. As he begins to document all the elements of his business model and how it can be generally applicable to anyone who has a particular expertise and are prepared to adopt a publisher mindset. Part of showcasing your expertise via an Intelligent Content Marketing proposition is to adopt elements of the science of persuasion; one such element is social proof. Proof that something is great will blow the dust off of doubt in your customer's mind.
For more information check out our encyclopedia at http://intelligentcontent.marketing
