Hosted by Jason Black and Stephen Barnes, we dive into the first episode of the series introducing the connection economy, discussing how the way consumers are ready to be communicated is different from how companies actually engage with them.
After 7-8 years of research on how the internet really works and what the connection economy is becoming, four trends were recognised, they come from the thoughts of Stephen's intellectual heroes; Seth Godin, Kevin Kelly, Charlie Munger and Don Tapscott. All of this led to a business plan that incorporates those ideas and anticipates the dynamics of the connection economy where ultimately what you are doing is answering people's questions, helping to solve problems and you tell your own story, so that the party you want to communicate with can understand what you are all about so that they can have a relationship with you based on authenticity and trust.
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