In Today's episode Stephen and Jason discuss 'An irresistible offer'. This is something you inject into your proposition that makes it a no-brainer for the other party to say “yes” to transacting with you. The easiest way to reverse risk is with an irresistible offer. It is easy to craft when you understand the inner logic and emotions of the buyer. To create an irresistible offer you must make it clear to your customer that the value you offer is greater than the price. This shifts their mindset from the uneasy feeling of "I'm being sold to", to the urgency of "buy now".
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