On this episode of the podcast we go through the steps required to analyze your market when you are determining what segment of it you wish to address. When crafting a proposition that does not compete against what the market is already offering, you will reach the conclusion that niche-ing down is the best way forward. As you pursue this your expertise in your niche will allow you to determine which segment would be the best to reach in order to achieve your ultimate mission of untying the ties that bind your customers to other service providers.
For more information check out our encyclopedia at http://intelligentcontent.marketing
