In this episode of the podcast Jason and Stephen go over the hurdles one must overcome in order to disrupt the marketplace and compete with the big players. One of the great secrets that Stephen has encountered is that when you have a selection of different pricing models, the vast majority of people (more than 90%) will go for the full service package.
Just the mere fact of having the pricing options introduces disruption in the marketplace. And if your competitors don't have the kind of platform that you do, then you have an edge over them. In time this aligns your business proposition with the natural dynamic of the marketplace, which results in a win by default.
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