On this episode of the podcast we explore the wisdom of Seth Godin, the marketing guru that coined the term "connection economy".
We go on a journey through Seth Godin's business history, as the events that led to the ideas in his books unfold we catch a glimpse into the dynamics of the connection economy.
In an over communicated world the only way to command anybody's attention is to stand out, to be remarkable. When you produce a business that is remarkable by design people are going to be intrinsically interested in it.
The audience for a purple cow is someone who is about to start a business and they want to create something different.
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