Today on the podcast Jason and Stephen continue their discussion about the importance of documenting your experience and expertise, and of publishing actionable content on your online content platform.
An integral part of documenting your expertise is positioning yourself as the highest authority on that subject matter. You could do this by producing 'last word content' so that it is self-evident to anyone looking at your material that you are objectively the highest authority in your niche.
For more information check out our encyclopedia at http://intelligentcontent.marketing
