In this episode Stephen and Jason discuss how to achieve market alignment by design. They look at the barriers of the ‘policy layer’ within many industrial economy businesses today, they discuss how to set a communications strategy and how to build an emotional connection with customers.
In conclusion, it's all about taking the opportunity to tell the story of the market you operate in, what you are doing there, and why you are doing it.
For more information check out our encyclopedia at http://intelligentcontent.marketing
