In this episode of Accredited Investors Only, I sit down with Merrick Lee—better known online as “the coolest guy on the internet”—to unpack a remarkable journey that blends hustle, humor, and a whole lot of heart. From working for free just to get his foot in the door to building websites, apps, and a digital marketing agency, Merrick shares how persistence, mentorship, and risk-taking shaped his success.
We also dive into his entry into the world of real estate syndications—specifically medical office investments. Merrick opens up about what attracted him to this asset class, how he evaluates deals, and why mentorship continues to play a vital role in his life and business. If you’ve ever wondered how to pivot your skills, attract capital, or build lasting wealth through real estate, this one’s for you.
Episode Highlights:
[0:00] - Introduction
[1:12] - Merrick’s early morning thoughts, crypto dips, and late-night market watching
[2:34] - From post-college struggles to getting a break in digital marketing
[5:08] - HGTV obsession turned real estate inspiration
[6:43] - Discovering real estate syndications and the world of passive income
[8:13] - Building authority online—why Merrick ranks as “the coolest guy on the internet”
[10:14] - How an appliance repair turned into a long-term client through SEO
[12:40] - A practical breakdown of SEO, SEM, and local ads for small businesses
[16:34] - Investing in mentorship, learning syndications, and finding purpose
[20:09] - Life lessons from Merrick’s father and learning to take bold, calculated risks
[30:05] - The appeal of triple-net leases and why Merrick loves medical office properties
[36:01] - Gratitude, mindset, and how Merrick keeps his energy high
Key Takeaways:
Mentorship is a multiplier – Merrick credits much of his success to people who took the time to teach him. Investing in a mentor helped him accelerate both his marketing and real estate careers.
Calculated risks pay off – From working for free to jumping into real estate syndications, Merrick emphasizes the importance of taking bold but informed leaps.
Digital marketing opens doors – SEO and local search optimization aren’t just buzzwords—they’re real tools that changed his life and the lives of his clients.
Mindset drives momentum – Merrick’s positivity, energy, and gratitude are more than just personality traits—they’re intentional habits that help him show up powerfully every day.
Medical office investing is a hidden gem – With stable tenants and triple-net leases, Merrick breaks down why this niche asset class is low-risk and cash-flow-friendly.
Resources:
Love Capital Partners – Learn more about Merrick’s investment opportunities
SaveATree.com – The tree and lawn care company Merrick supports as his W-2 role
The Best Ever Apartment Syndication Book by Joe Fairless – Merrick’s recommended read for new investors
Want to test the claim? Search “Coolest Guy on the Internet” and see who pops up
If this episode brought you value, be sure to rate, follow, and review the podcast. And don’t forget to share it with a friend or colleague who’s ready to take the leap into digital marketing or real estate investing.
