In Episode 101 of Scoreboard, Chris Titley chats with Kathryn McCann, General Manager of Marketing, Public Affairs and Social Impact at the Tasmania Devils, about what it takes to launch a new AFL club with deep roots in community, culture, and purpose.
Kathryn shares how the team identity was built around Tasmanian values—from shaping the narrative to introducing Rum’un, the official mascot. It’s a story of symbolism, authenticity, and the steady work of building connection before the first bounce.
We talk about early influences, defining success beyond the scoreboard, and the opportunity sport has to create something that truly belongs to the people.
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