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In Episode 91 of Scoreboard, Chris Titley chats with Stuart Randall, Managing Editor Digital, Video, Audio and Social at ESPN Australia about what it really takes to build and retain attention in today’s sports media landscape.
Stuart shares how ESPN shifted from a one-size-fits-all approach to platform-native content, why creative teams need to act like publishers, and how data—and instinct—drive decisions across billions of views.
We dive into audience trends, building for under 35s, balancing emotion with timing, and how the right post at the right time still beats high production value every day of the week.
Whether it’s a meme, a long-form clip, or a live reaction, this episode is a snapshot of how modern sports content is made—and where it's going next.
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