It's episode four and we're hitting our stride. We start by discussing Facebook's dismal reach rate and the "anti-hack" of posting once a week. On the paid side, we expose the inefficiency of Facebook's "Why am I seeing this ad?" tool. We shout out other experts in the social advertising space, specifically the Facebook & Instagram Pro Ad Buyers Industry Group run by ecommerce masters David Herman and Andrew Foxwell. And if you're looking to follow someone new this week, Ste Davies is your guy. In our segment "More Questions than Answers" we ponder why Facebook removed the Info and Ads tab without a public statement. We warn against launching a social campaign on a Friday and discuss the spectrum of competence when it comes to platform representatives. We shout out Soutmates.ai, our favorite organic valuation tool and round out the show with a rant about Internet Mobs. In the Aftershow we talk Mark Wahlberg, Cancel Culture, and the pros of having a nemesis.
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