Let's talk Twitch and TwitchCon with newly accredited PhD, Travis Shreffler, @TravisShreffler on twitter. We get get the low down on what is TwitchCon, the hot takes, and how can brands best work with streamers, and what not to do... looking at you Wendy's.
TikTok is back in the news in all sorts of ways and Jess and Rachyl brain dump on the latest goings on, like Zuckerbergs ignorance, censorship, and Walmart doing the... #SavingsShuffle.
This Week in Paid we are taking about things besides ads that affect your ROAS and performance. We are talking conversation rate, emails, all sorts of things and how to build a better partnership with the client to get all the ducks in a row.
We issue a WARNING, to brands and clients that awareness campagins are often run poorly, because there isn't any consensus on how to do them right, vs ecommerce.
We also talk about the need to have a partner, not just in creative oncepting, but in ad buying and media planning. People make mistakes and its helpful to have someone checking your work.
The rant poll has decided we rant about vaping bans, and so we did.
In the after show Jess tells the story of his trip to dog court *law and order ding ding*
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