This Week in Paid - Delayed Gratification
- It's important to understand the buying behavior of your customers - impulse vs research
- What is the path to purchase? How long does it take to buy? What frequency?
- Setting expectations to the client, your own mental state as a media buyer
- Not focusing on the day to day minutiae
This Week in Organic- So You’ve Been Audited
- Organic audit - last month of performance
- Meeting with client to understand their goals, capabilities
- Most important metrics AVG Engagement rate and avg value of posts
- What platforms have most opportunities
- Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space
Data Privilege
- Hard to take advantage of FB’s AI and optimization
- At least one purchase a day / ideally 7 per day (50 in a week)
- People with large adspend are “data privileged”
- Can’t afford to do testing and try new audiences
- Not enough money for purchase, have to back up conversion to ATC or leads
Rant Wheel
- People not wearing masks
- No CBO Roll Out on Facebook
- Item Substitutions from Instacart
