Welcome back to Eggs! This week's special guest is equal parts CEO, part personal development wonk, part biohacker info geek, and serial entrepreneur. Our guest is none other than Thom King. While his list of favorite books contains many success-oriented and personal-development classics, the traditional definition of achieving success isn't what motivates Thom. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. Consequently, his company, Icon Foods, has been built around the simple principle of “do the right thing.” Here to talk about becoming a successful entrepreneur, building a business starting with "why" and how to make a big impact, please join us in welcoming Thom King to the show.